It was over coffee one day in late 2007 that we decided to start a company which would help people looking to start their own business. Salma was on the verge of of shutting down the research and development business due to her father's ill health and Vivek was still working at a consulting firm.
Many of the students in engineering colleges tinker around with ideas and products. As they learn the many things that are a part of engineering, their young fertile minds goad them on to create new things. We found that often these new things which they create are done without a plan or a clear goal, but inspiration and creativity does not start with a goal in mind. We wanted these brilliant ideas to find a way to reach the public at large and for these students to turn into real entrepreneurs. With this focus in mind we started by mentoring students who were working on their ideas and towards a product. We mentor them, guide them, provide them essential connections and help them develop a fledgling idea into a real business. We are currently working with 5 student startups and germinating many more as a part of this initiative.